Why Should Businesses Adopt Google Ads as a Digital Marketing Strategy?

February 24, 2023

In recent years, technological advancements have turned the world around! From booking movie tickets online to ordering groceries online, there is not one industry, business or startup not leveraging the internet – similarly, marketing agencies are leveraging Digital Marketing Strategies to increase brand visibility, boost engagement with prospective customers and scale profitably.

According to statistics, 90% of web users prefer Google as their search engine. After all, Google has an answer to EVERYTHING. Now the question arises, “What are Google Ads?” Well, it’s Google’s advertising solution and program for businesses to advertise on its many products and broader search network. If you search on Google or watch videos on Youtube, you’ll already know about Google Ads. For instance, when you search for ‘Google Marketing Agency in Gurgaon’ on google, you’ll see that the top three or four pages have an ‘Ad’ sign on the top-left. Google ads are not limited to Google search engine results pages (SERPs) but also include google shopping, google maps and youtube.

Why should businesses adopt Google Ads as a Digital Marketing Strategy?

Wider Reach:

Google has more than ninety per cent of the search engine market share and over 5.5 billion searches daily. The primary reason why businesses should leverage Google Ads is that it allows them to post an ad exactly where potential customers look. Long gone are the days when customers look for ads in the daily newspapers or watch commercials while watching tv. There is no better place to target and reach the maximum number of potential customers other than Google!

Targeted Leads:

Google Ads is known for delivering excellent results by showing the advert to people already searching for the product. Moreover, it aims to target web users who are genuinely interested in your product. It targets potential customers searching for products/services similar to your brand’s offerings. Hence, it targets people that are likely to click on your ad, go to your site and purchase your product/ service. Google ads are one of the most used and celebrated tools to convert potential users into customers.

Pay Per Click Advertising :

Google Ads is a PPC advertising platform and the primary source of revenue, with an ROI of almost 200%. Marketers use Google Ads to bid on the keywords they want to trigger their sponsored ads. Google has the authority to choose which ads should be displayed, and where it appears based on the Quality Score and marketer’s bid.

The bit that attracts marketers and businesses is that Google doesn’t charge for advertisements appearing on Google until someone clicks on them. Hence, it is a cost-effective marketing tool.

Variety of Ad Types:

Google Ads provides a plethora of options to marketers to play around with ad types to attract potential customers. These ad types include display ads, search ads, shopping ads, video ads and app ads. Typically, display ads are visual ads, including a copy shown on a website within the Google Search Network. Search Ads on Google are leveraged by brands the most, as it increases brand visibility and boosts sales. Video ads are moving visual ads that feature at the beginning, end or within a Youtube video. Moreover, app ads appear on Youtube, Google Search Engine or google play. Lastly, shopping ads are shown on the search engine, as it is a product/ service-specific platform and guides the web user directly to the website. Given the variety, you can choose an ad type suitable to your business.

In-depth Analysis:

The responsibility of a digital marketer is not limited to running a campaign, it includes analysing the ad campaign as well. Google Ads provides in-depth analytics of your ad campaigns. All the information about the ad is available, for example, at what time of the day the ad appears the most, what keywords target the potential customers, which campaign performs the best and more. This analysis is vital in understanding the brand performance based on which campaigns are optimized and revamped.

These are just some of the benefits of leveraging Google Ads! The best way to ensure that Google Ads are beneficial to your brand to the max potential is by partnering with a Google Ads Agency in Gurgaon, Digidarts.

Digidarts is a 360° Performance-Driven Digital Marketing Agency that has worked with over 200+ brands across 8+ industries while acquiring industry-best growth numbers.

If you are looking to boost sales, create excellent brand awareness, and actualize your business goals, connect with Digidarts TODAY.